Lead sentence:
Most real estate websites fail to generate leads because they make the same mistakes
error:
They lack a strategy for acquiring traffic, they lack impactful messaging, they don’t offer a unique call to action, and they have weak content.
1. Lack of a strategy for getting traffic.
A website doesn't get traffic by itself, traffic is earned.
You can also pay to generate it yourself.
But your site won't generate leads unless you have a strategy for capturing them.
Solution: The best way to drive people to your site.
Compelling Content. Write (or talk) about what your audience wants to know, and they will come. It's like magic, but if you're answering questions that you know your target audience is looking for answers to, they'll find you. YEO (You Engaging Others). Show your target audience sincere interest, recognition, and interaction. Don't talk about you, engage with others and learn about them. This participation is contagious and very welcomed. People will notice and want to engage more. Make Friends. Use social media to target and attract like-minded people with your content and YEO efforts. Staying on message and on brand is key, in addition to regular participation. SEO (Search Engine Optimization). A company that understands and cares about your business and a managed SEO strategy will definitely bring in targeted traffic. Paid Advertising. The data shows you have traffic. Work with a Google Ads company that understands and cares about your business and you can jump in front of it. Hire a copywriter. Content is key. Build your own SEO by working closely with skilled content creators who understand and care about your business.
2. Lack of impactful messaging.
You only have a few moments to get your message across to your visitors, so don't waste it.
Use words and images that help them understand that you can help them in their quest.
They want to know: Who are you? Can you help me? How do I get started?
Solution: The best way to create an impactful message:
3. It doesn’t offer any unique call to action.
If every other real estate website offers property searches, home price inquiries, property alerts, etc., it's an opportunity to offer something different. You can have these options on your website, but don't list them as if you offer what your visitors are looking for, which is not what they are looking for.
Solution: Give your visitors an action they will truly enjoy.
Some ideas:
Take a personal tour with a Greenville relocation expert. Take our survey. Which Greenville neighborhood is best for your family? “Coming Soon” is your secret weapon for buying in Greenville. Skillful negotiation wins the home purchase deal. Learn how.
4. Weak content. Weak content repels viewers.
Examples of weak content:
Little to no content Outdated content Outside of the box and sourced from a third party (e.g. keepcurrentmatters.com) Copy/pasted from a third party (e.g. wikipedia) Not relevant to the visitor's needs Abandoned blog
Strong content is how you engage your audience.
Powerful content is how you build understanding and trust with your audience.
Strong content makes you look like an expert.
Solution: Create content that meets the following criteria:
Your audience wants answers to their questions. Anticipate them and answer them.
They are looking for a guide on their real estate transaction journey. They are the hero and you are the guide.
They are looking for people they can trust, and educating them builds trust.
They want someone who can empathize with their challenges.
If you can’t create the content for reasons such as lack of time, interest, language skills, etc., you’ll need to find someone who can. Having strong content on your website is essential to connect with your visitors, which is the first step in “lead generation.”
Don't just hire anyone to help you write content for your website, hire someone who understands and cares about your business. Hire someone who is willing and able to invest the time in training to write for you. This relationship needs to be healthy and sustained in order to get the results you want.
let's do it!
We research, write, polish, optimize for Google, and publish it on your website, so you can sit back, relax, achieve great results, and get all the credit.
If that sounds interesting, we’d love to schedule a 10-minute call to discuss how we can help you rank higher on Google.
Want to learn more? Visit TomatoCopy.com.
