Author: Joe Killinger This post originally appeared on Joe Killinger Blog and is republished with permission. Learn how to submit your blog on theBrokerList.
We're witnessing a video revolution, and YouTube is the king. But the question for businesses is, should they focus on long, in-depth videos, or short, succinct videos? The answer? Why not both? Here's why using long videos together with YouTube Shorts is a goldmine for lead generation:
What makes YouTube Short Videos great:
Attention-grabbing snippets: Short-form content like YouTube Shorts (under 60 seconds) are king in today's fast-paced environment. They instantly grab your audience, showcase your brand's personality, and pique their interest.
Discovery Driver: Short videos take advantage of the YouTube algorithm to expose your content to a large audience that may not be subscribed to your channel.
Lead Magnet Magic: Use short videos to introduce more in-depth videos, share customer success stories, or offer insightful, time-saving advice. Include a call to action that encourages readers to visit your website or get in touch for more information.
The power of long-form video:
Build credibility with in-depth explanations: Longer videos (5-10+ minutes) allow you to delve deeper into industry topics, showcase your expertise, and establish yourself as a thought leader.
Lead nurturing: Long-form content provides valuable information to potential customers at different stages of the buying journey, allowing you to address specific concerns, guide them through the process, and build trust over time.
SEO Benefits: Long-form videos with relevant keywords and good descriptions can improve your search engine rankings, making it easier for potential customers to find you.
The magic formula for lead generation:
Here's how to get the most out of long-form and short-form videos for lead generation.
Use short videos as teasers. Create short, engaging videos that will make your audience want to watch your full-length film to find out more.
Link in description: Include a call to action in your short video, encouraging viewers to visit your channel or website to learn more or schedule a free consultation.
Enhance your long-form content: Use the right keywords in your tags, descriptions, and titles to boost your website’s organic traffic and search engine rankings.
Participation is essential. Pay attention to the comments in both short and long-form videos to foster communication and establish trust with your prospects.
Monitor and evaluate: Monitor your video analytics to find out what content appeals to your audience and modify your approach accordingly.
Remember, consistency is key: publish high-quality content regularly in both formats to keep your audience engaged and nurture leads through your sales funnel.
By strategically utilizing short and long-form YouTube videos, you can create powerful video marketing that attracts new leads, builds trust, and ultimately drives sales. So grab your camera, get creative, and get ready to dominate the YouTube lead generation game.