James Shaw, real estate coach, former team leader, and curator of the Pivot: Shift Ahead Facebook community, has created a haven for real estate agents seeking guidance and support. With over 115,000 members, the group has daily conference calls and meetings dedicated to helping real estate agents live more fulfilling lives. We've compiled James' best insights and models that have transformed the businesses of countless real estate professionals.
Lesson 1: Consistency is key
James emphasizes the importance of consistency in your daily habits. He suggests focusing on three key elements each day: preparation, practice, and purposeful action. By incorporating these into your routines consistently, you will build a strong foundation for success.
Lesson 2: Know your metrics
Identify clear metrics to measure your success. James recommends measuring success by scheduling appointments for your listing or adding qualified leads to your pipeline. Setting specific goals allows you to effectively evaluate your progress.
Lesson 3: Adjust and Adapt
If you're not hitting your daily goals, implement the 5pm protocol, which involves taking specific steps to get back on track before the day ends. The idea is to be agile and proactive in adjusting your strategy to hit your goals.
Lesson 4: Harness the power of databases
James emphasizes the importance of continually reaching out to your database. Following a schedule like the DTD2 (Do The Database Two) system allows you to communicate regularly with past clients. Even if you don't get an immediate response, continuing to reach out builds trust and can lead to future opportunities.
Lesson 5: Prioritizing Client Events
Client events are an essential part of your strategy. They don't have to be fancy – even simple events can create meaningful connections. Use these events to engage with your community and show your clients how grateful you are.
Lesson 6: Implement a call-in or opt-in strategy
To generate leads and attract potential customers, incorporate a call-in or opt-in strategy (aka “reverse BOLD”), which includes giveaways or promotions that encourage people to interact with your business, providing you with valuable leads.
Lesson 7: Focus on the value of community
Instead of just thinking about selling homes, think about providing significant value to your community. Sponsor local events, get involved in community initiatives, and do other community service activities. When you contribute to your community, business opportunities will naturally come your way.
Lesson 8: Be punctual
James emphasizes the importance of setting boundaries and protecting your personal time. By clearly defining the times you can and can't work, you can maintain a healthier work-life balance. This approach will help you be more present and engaged in both your work and personal spheres.
Lesson 9: Read and apply proven strategies
Finally, James encourages professionals to read and apply proven strategies from resources like SHIFT and The Millionaire Real Estate Agent. Rather than relying on theoretical approaches, leverage proven models and strategies to achieve consistent success.
Want to understand the system and model in more depth? Check out the Pivot: Shift Ahead Facebook group, explore BOLD and Never Ending Referrals, and learn how to set up your own DTD2 and Reverse BOLD.
Recommended book: Finish by Jon Acuff
Pivot: Shift Ahead Facebook Group: https://www.facebook.com/groups/SHIFTDaily
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