Dallas
“I've loved interior design since I was a child, and that creative urge was something that had never been fulfilled, but it wasn't until I was drawn into the real estate world that I first came up with the idea for house staging.”
After co-founding the staging, project management and design company Blackwood Homes with her sister Jennifer in 2018, Sarah Nowak quickly decided it would be much easier to focus on their individual strengths: Jennifer pursued a career in project management, while Sarah founded Sarah Nowak Interiors.
Initially, she focused on home staging, and from day one, she knew she wanted to fill a gap in the market. Most often, stagers are taught that their furnishings should be generic to appeal to the widest possible clientele. Sarah's aim was to create a thoughtfully curated look that would provoke an emotional response in potential buyers. She knew there would be headwinds in offering this, but the risk has paid off.
Sarah has carved out a niche that people respond positively to by taking a more customized approach to home staging than her peers, and she is always looking for opportunities to bring that same approach to everything she does, including renovation design, interior decorating, and furniture design. Sarah hopes to inspire others and prove that good design doesn't need to be generic to be widely accepted, and that good design is accessible to everyone.