Wise Agent and Purlin, leaders in real estate CRM and real estate AI, have found a way to change the lead generation conversation. From more leads to better leads. From higher conversions to easier conversions. From automation to intelligent personalization. With the right combination of CRM expertise and AI tools, agents can deepen customer relationships from before they become a lead to after they've made a deal. And they can do all of this with a lot less work. The result is happier customers and better business.
Connect early and personally
Purlin's StyleExplorerTM enables agents to provide a premium experience to potential clients even before they compare properties, and also allows agents to easily connect and self-promote through Facebook and other social media platforms.
With Purlin's co-branded digital experience, customers are immediately greeted with a branded chat to guide them through their search, and Purlin's intelligent chat supports the rest of the process (financing, neighborhoods, etc.) through the mobile app.
Through Purlin's co-branded digital experience, agents can offer buyers and sellers an unparalleled way to visually explore homes on the market by style, features and rooms. Clients can “peek” at nearby homes and find out how nearby competing properties are rated, similar to doing their own virtual CMA. StyleExplorerTM learns as clients go, using intelligent personalization to continually improve searches based on search behavior. Clients feel empowered and cared for. Agents are the heroes, and the entire experience is branded with the agent's mark and smile.
Agent Urls in Evanston, IL can easily promote their local expertise by posting intelligently personalized boards and listings, and use the information they collect to help their target audience in a compliant manner.
Involvement with society
StyleExplorerTM's intelligent personalization can be easily leveraged and expanded on social media. Facebook and other social media sharing is built into the process, so no other applications or additional manual input is required (see image below). Agents can create and post boards based on style, or even specific rooms within specific geographies, to showcase their expertise and experience in the market. Or they can post individual listings beautifully packaged with full details and links to move the deal forward. New behavioral and interest data collected through this experience empowers agents to compliantly create and powerfully target audiences.
Accurately Growing
Wise Agent and Purlin work together to help agents build relationships with leads and customers. With Wise Agent's management system, when a new lead comes in through Purlin, agents can automatically add that customer to specific categories and drip campaigns based on their interactions within Purlin.
Ultimately, all details of your interactions with leads in Purlin are included in their contact profile in Wise Agent, giving your agents access to everything they need to know in one place. With client information in one place, your agents can stay in touch with leads, build stronger relationships, and convert them into paying customers.
Combining Wise Agent with Purlin provides more detailed information about who your leads are and what they want, increasing the value of your CRM and empowering your agents to build stronger relationships.