Better Homes & Gardens Real Estate Appoints Ginger Wilcox as Brand President
Leading real estate executive to lead company's continued growth
MADISON, NJ (June 14, 2023) — Better Homes and Gardens® Real Estate (BHGRE), a dynamic real estate network within the Anywhere Real Estate Inc. (NYSE: HOUS) portfolio of brands, today announced a new leader for the BHGRE brand. Effective immediately, Ginger Wilcox will become Brand President, BHGRE. She will assume the role long held by industry icon Shelley Criss, who recently became an Executive Advisor to Anywhere Brands. Wilcox will be responsible for BHGRE's global network of approximately 420 offices and more than 12,000 affiliated brokers and independent sales associates across the United States, Canada, Jamaica, the Bahamas, Australia and Turkey.
Wilcox takes the helm of BHGRE after holding several key leadership positions across real estate technology, brokerage and transaction services. She served as head of industry marketing and relationships at Trulia, the online real estate marketplace, where she focused on marketing innovation and digital engagement and has a proven track record of developing and growing unique brands in the industry. Earlier in her career, Wilcox developed Marin Fine Properties, an award-winning online real estate brand and brokerage that was named a finalist for the Inman Innovator Awards for most innovative real estate website and a finalist for the National Association of REALTORS® Center for REALTOR® Technology Spotlight Awards.
Wilcox most recently served as Co-CEO and Chief Revenue Officer at RealSure, a joint venture between Anywhere and Home Partners of America that developed an innovative solution to reduce friction in residential real estate transactions. Prior to joining RealSure, Wilcox served as Chief Experience Officer at Homepoint, a leading mortgage lender, where Wilcox's strategic guidance and brand building efforts helped the company grow into the third largest wholesale mortgage lender in the United States and the 10th largest non-bank mortgage lender with over 400,000 customers.
“Ginger's experience in growing companies and differentiating the unique value of brands makes her the perfect person to lead Better Homes & Gardens Real Estate's premier real estate lifestyle brand,” said Liz Geringer, president and CEO of Anywhere Franchise Brands. “As she continues to promote herself as a force for change throughout the real estate industry, she will be a tremendous asset to our network of dedicated franchise owners, brokerage leaders and affiliated agents.”
She has been consistently recognized by the industry for her influence and unique experience, including being named a member of the SP200, an Inman Top Real Estate Influencer, a 2020 HousingWire Tech Trendsetter, and a multiple-time HousingWire Woman of Influence.
“Throughout her career, Ginger has focused on customer experience and has achieved high performance in fast-changing environments,” said Sue Yanacone, president and CEO of Anywhere Brands and Anywhere Advisors. “She understands how to leverage the power of a brand while keeping an eye on innovating for the future. We are excited to bring her perspective to help elevate Better Homes & Gardens Real Estate even further in the industry.”
“As a third-generation Real Estate agent, I am fortunate to have an inside perspective on how the real estate industry is rapidly evolving, forcing us to adapt and innovate,” said Wilcox. “I am excited for the opportunity to lead BHGRE's network of affiliates and agents. I look forward to leveraging my passion and skills for building strong brands and exceptional customer experiences, as we work together to build a sustainable future for both the communities and industry we serve.”
Chris, who previously led BHGRE and ERA Real Estate, works closely with Yannaccone and Gehringer as an executive advisor to drive continued growth across the Anywhere franchise network across six brands: Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Corcoran®, ERA® and Sotheby's International Realty®.
About Better Homes and Gardens Real Estate LLC
The Better Homes and Gardens® Real Estate network is a dynamic real estate brand offering a wide range of services to real estate agents, salespeople, homebuyers and sellers. Leveraging innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, the Better Homes and Gardens Real Estate network represents the future of the real estate industry while remaining rooted in residential tradition. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and providing real estate brokerage, relocation and settlement services.
The growing Better Homes and Gardens® Real Estate network includes approximately 12,400 independent sales associates in approximately 420 offices serving homebuyers and sellers throughout the United States, Canada, Jamaica, the Bahamas, Australia and Turkey.
Better Homes and Gardens® Real Estate, the Better Homes and Gardens Real Estate logo, and BHGRE® are registered service marks owned by Meredith Operations Corporation and licensed to Better Homes and Gardens Real Estate LLC. Better Homes and Gardens Real Estate LLC fully supports the principles of the Fair Housing Act and Equal Opportunity Act. Each office is independently owned and operated.
Media Contact:
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Leah.Wright@anywhere.re