“Change is the only constant in life” – Heraclitus
The seller has a new question.
The buyer has a new question.
Neighbors have new questions.
You need to have a good answer.
An answer that makes sense.
Answers you can support for all the misconceptions they already have.
Blogs aren’t just for SEO purposes and getting found on Google.
It's about educating the audience.
It's about building trust through knowledge.
It's your chance to shine in a world full of uncertainty and contradictions.
So whether buyers are wrong in their belief that the market will definitely crash and home prices will fall with it, or sellers are wrong in their belief that the market is still in their favor, it's your job to provide clarity.
In addition to clarity, you can also be honest and say “I don't know” when you don't know. Being wrong is worse than silence.
The real benefit in this situation is deepening your own understanding of your customer's questions. Taking the time to consider, empathize, research, write, and publish answers to their questions will make you a better agent for your customers.
To have a successful blog, all you need to do is answer your customers’ questions.
The more they have, the more you should blog too.
But Jim, who has time for that?
I'm glad you asked.
yes.