The Keyes Company has announced a significant addition to its team of over 300 talented real estate agents, formerly part of Coral Shores Realty, who will be based in the Keyes Plantation office.
The new members are led by Ron Sica and Alex Sica, who bring a combined total of more than 50 years of real estate industry experience to Keyes. Ron Sica has been a licensed real estate broker since 1980 and Alex Sica has been a broker associate since 2010. Coral Shores Realty has closed more than $4 billion in residential transactions.
“We are thrilled to welcome this incredible team, led by Ron and Alex Sica, to the Keys family,” said Keys President Christina Pappas. “The team has an impressive track record, a loyal client base, and shares our core values of focusing on family and community. We look forward to giving these agents all the support they need to maximize their success.”
The Broward County based team represents buyers and sellers throughout the three counties, and their capabilities include new and existing single family home and condo sales, luxury rentals, development sales and more.
“Our industry is changing, and it's important to pivot,” said Ron Sica. “We knew partnering with a well-respected, innovative, family-owned business like Keyes would give us the edge we needed to stay ahead of the pack. Providing our agents with access to all of Keyes' tools, technology and training will help us move in the right direction.”
Alex Sica said Keyes is a “perfect fit” with the team, noting that the securities industry is constantly changing and “we need to keep up with cutting-edge technology, mentorship and education, so this move makes perfect sense.”
Keyes continues to pursue strategic opportunities to expand geographically throughout Florida and strengthen its roster of talented and committed agents. Steven Reibel, the company's Senior Vice President, oversees these efforts.
“We are in active negotiations with various brokers and owners across the state,” Leibel said. “In recent years, industry consolidation has put a lot of pressure on smaller brokers, and Keys has become a go-to partner for those firms.”
For more information, please visit https://www.keyes.com/.