Mortgage Matchup, which provides consumers and real estate agents with educational materials on the home buying and refinancing process, along with a searchable database of local independent mortgage brokers, will collaborate with the league on marketing and promotional activities to expand the reach of its platform, raise awareness about the benefits of partnering with a mortgage broker and make it easier for fans to access the resources they need when buying or refinancing a home.
“Partnering with the NBA and WNBA marks an important milestone for the Mortgage Matchup brand and our clients,” said Sarah DeCiantis, UWM's chief marketing officer. “We are incredibly excited about this collaboration and the many possibilities it brings. The NBA and WNBA are both sports powerhouses, but they also represent passion, excellence and an elite experience — characteristics that UWM and our partners bring to the mortgage process for borrowers. By joining forces, we aim to leverage the vast and diverse fan bases of these two leagues and forge a genuine connection with basketball enthusiasts across the country. Our ultimate goal is to empower borrowers and draw attention to the value and importance of having a mortgage broker as their advocate during the home buying and refinancing process.”
“We are thrilled to have Mortgage Matchup as the official mortgage partner of the NBA and WNBA,” said Julie Morris, NBA senior vice president of commercial development and media. “We look forward to working with UWM to reach fans throughout the biggest moments of the season.”
“The WNBA is pleased to partner with United Wholesale Mortgage, who shares our vision of growing women's sports and supporting women's basketball at all stages,” said Corey Edison, WNBA chief growth officer. “This partnership is an opportunity to expand the reach of women's sports with the Mortgage Matchup brand.”
As part of the partnership, the Mortgage Matchup will receive media exposure across various league platforms, including on-court virtual signage during NBA and WNBA national broadcasts and the league's official social and digital platforms. UWM has been a partner of the Detroit Pistons since the 2021-22 NBA season, with the company's logo prominently featured on the team's jerseys.
About UWM
Headquartered in Pontiac, Michigan, UWM Holding Corporation (UWMC) is the publicly traded indirect parent of United Wholesale Mortgage, LLC (UWM). UWM is the nation's largest mortgage lender, despite only offering mortgages through the wholesale channel. UWM has been the largest wholesale mortgage lender for nine consecutive years and is also the nation's largest purchase lender. With a culture of continuous innovation and improving the customer experience, UWM leads the market through its unique, exclusively licensed technology platform, superior service and focused partnerships with the independent mortgage broker community. UWM primarily offers conforming and government loans in all 50 states and the District of Columbia. For more information, visit uwm.com or call 800-981-8898. NMLS #3038.
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with a mission to inspire and connect people around the world through the power of basketball. Built around five professional sports leagues – NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League – the NBA has an established international presence with games and programming available in 214 countries and territories in 60 languages and merchandise available in more than 200 countries and territories across all seven continents. NBA rosters at the start of the 2023-24 season included a record 125 international players from 40 countries and territories. NBA digital properties include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world with more than 2.3 billion likes and followers worldwide across all league, team and player platforms. NBA Cares, the NBA's global social responsibility platform, partners with prominent community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.
About the WNBA
The WNBA is a bold, progressive basketball league that symbolizes the power of women. Featuring 12 teams and celebrating its 28th season in 2024, the W is a unique sports property that combines competition and entertainment with a commitment to diversity, equity, inclusion and social responsibility. Through world-class athletes, in-game fan experiences, television and digital broadcasts, digital and social content, and community and youth outreach programs, the league celebrates and elevates the game of basketball and the culture around it. In 2020, the WNBA and the Women's Professional Basketball Players Association (WNBPA) signed a groundbreaking eight-year CBA that sets a new direction for women's basketball, and women's sports as a whole, with a focus on increased player compensation, improved player experiences, expanded career development opportunities and resources tailored specifically to female professional athletes. Key elements of the agreement are supported through the league's partnership platform, the WNBA Changemakers Collective, with WNBA lead partner and first changemaker AT&T, and first changemakers Deloitte and Nike, who have since joined Google, U.S. Bank and CarMax. During the 2020 season, the WNBA and WNBPA launched the WNBA Justice Movement and formed a Social Justice Council with the mission to be a force for needed change and continue work on important social issues, including women's and maternal health and voting rights.