Styrofoam:
Empty, caloric words that simply fill the void with compelling, meaningful content.
the goal:
Find words that better connect with what you really want to say and communicate.
Examples of styrofoam words:
Exceeds Expectations Expert Results Change Expertise Service Cutting Edge More Cutting Edge Than Specialists Dream Premier Success Professional Excellence Ahead of Experience Quality Value
Phrases like “We can help you realize your dreams,” “Real Estate Specialists,” “Service is what sets us apart,” and “Top-notch real estate team” don't add much value.
These words sound impressive, but they are merely substitutes.
People want to find someone they can connect with, someone who can provide what they need, someone who can empathize with their challenges.
To achieve this, you need to communicate in words that connect.
“We take the hassle out of relocation.”
Sell faster and for a higher price
A slogan, a bio, a testimonial, a call to action…these are all opportunities to make a lasting impression on your audience.
If you whiff here, it's your fault.
Take the time to narrow down what you offer to a real claim: Why should they choose you?
If you’d like to learn more about how to use words to make an impact, please get in touch. We’ll be happy to provide a complimentary consultation on this important topic. Contact us via email, text, phone or chat, or feel free to book an appointment anytime.