[Note from editor: The “Mastermind Showcase” highlights companies and news from members of GEM Diamond. Today’s showcase: Purlin]
Purlin offers a suite of AI tools that improve the efficiency of real estate transactions by facilitating communication and collaboration between real estate agents, clients, and settlement providers, and has also built an FHA compliance system for the real estate industry to address concerns about AI tools.
The company's product portfolio includes:
RealAITM is an AI for real estate agent websites that can have natural language conversations with visitors and customers in an agent's tone and demeanor about the real estate market, property search, company, transaction status, financing details, and more. Ecklund Gomes Team Maya AI is a famous and slightly cheeky example of RealAI. ClientFinderTM simplifies and optimizes ad creation on social media platforms. Broker agents can use a private label version of ClientFinder to promote their properties and brand on Facebook and all Google channels. SparksTM is a home search tool that enables better home matching through agent-customer collaboration. Customers or agents can take and upload photos of bedroom sets, pools, views, and more, and Sparks will find homes with similar design and lifestyle components. ValueFinderTM is an appraisal tool that can be customized for customers and provide real-time updates on home value changes and real estate market movements from agents' websites to homes locally and nationwide. CommunicatorTM uses AI to automate the transaction closing process and communication between all transaction parties to improve productivity, while ExperienceBuilderTM provides APIs that enable businesses to customize their own AI services.
Purlin's AI tools are used by real estate professionals, brokerages, and financial institutions to improve customer engagement, advertising ROI, and transaction productivity. AI helps agents streamline the transaction process to improve the experience for existing customers and increase agents' ability to handle more customers.
What we like: Purlin has a huge first-mover advantage in the AI tools space. In a confusing world around AI, Purlin organizes it in an easy-to-understand way. Reducing transaction friction to help more clients and providing a better user experience are proven success factors.
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*Part of the 2024 REACH cohort.