© NAR
The National Association of REALTORS® unveiled the sixth installment of its “That’s Who We R” national advertising campaign in January, showing consumers first-hand how REALTORS® agents put their clients first, not just at closing but beyond.
The new creative spots highlight honest, straightforward scenarios Americans may face during the process of buying or selling a residential or commercial property, with one ad focusing specifically on the experience of an entrepreneur looking for a mixed-use space to expand their commercial business.
Through visual, audio and digital storytelling, the campaign highlights what sets REALTORS® apart in a crowded real estate industry: their commitment to the REALTOR® Code of Ethics, their access to professional resources and their unmatched expertise in the markets and communities where they live and work.
“In today's rapidly evolving real estate industry, buyers and sellers need professionalism and expertise more than ever,” said NAR Interim CEO Nykia Wright. “Agents who are REALTORS® provide unmatched value every step of the way.”
NAR members are encouraged to utilize and share campaign assets with their peers and professional marketing efforts. Member sign-in credentials are required for access.